Impressions of an Istanbul student fair

I’ve been attending a fair series in Turkey which involves stops in Antalya, Istanbul, Ankara, and Izmir. Last weekend, we had a two-day fair in Istanbul, and this afternoon I am heading to Ankara.

The fair experience has been interesting so far, particularly in Istanbul. It’s almost as if there were “themes” for each day. For example, on Saturday, we met with many potential students who are hoping to do graduate degrees in the US (and conditional admissions at the graduate level). They came to the fair without their parents, and discussed all aspects of the programs, the application process, funding opportunities, etc.

Sunday, however, was completely different. It was as if it was “ESL day.” The majority of the people who spoke with us wanted an intensive English program, for periods of time ranging from 2 months to 1 year. They also came with their parents, and, in several cases, parents came to inquire about our programs without having their children present! It was a very interesting mix.

I also found that these fairs do not follow the typical model that I have seen elsewhere in the world. Turks haven’t been coming to these fairs in huge numbers so far; however, we were able to take advantage of the slower traffic to actually sit and talk with them for 5-10 minutes at a time. That is something that I haven’t been able to do in some of the larger fair formats that I typically attend. I rather enjoyed it. Plus, it was nice to have a quieter format that didn’t make me lose my voice, for once!

There are two more cities on this fair tour: Ankara and Izmir. I’ll be heading to Ankara today. I’m interested in seeing how the next two fairs will compare to the first two events.

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2 thoughts on “Impressions of an Istanbul student fair

  1. N. Redman Post author

    Definitely interesting. It has been an adjustment for me, since I’m so accustomed to the “Brazil model,” where there are tons of people and I spend just a few minutes with each one. Those fairs end up being productive as well, and you can’t match them for visibility of our name/brand. However, my hope is that we will get a better yield out of these smaller fairs, since we get to spend more time with the students. If a handful of these students come study with us, then we will consider this trip to have been successful.

    Reply

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